Colgate - Optic White

We launched a set of 3 on the e-commerce site Lazada across most APAC markets.
We aim to target women who want to have a dazzling smile.
With strong brand memorability and appealing visual to give the audience a strong feel what Optic White can bring you. Short and smart thumbnails showcase all its key benefits. Detailed product page tells more story of Optic White, with call-to-action at the end to persuade them to get one for their needs.