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JASON CHU
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Colgate - PROTEX PRO MOISTURE

IDEA: Growing stronger together with protected skin.
INSIGHT: Millennial mums like Lydia are active and want their kids to be as active as them.

We collaborated with famous Thai celebrity Lydia Sarunrat Deane and her son, we wanted to show how Lydia is bringing up Dylan in the active lifestyle without worrying about the his health in risk, because our Protex Pro Moisture has him fully protected everywhere he goes.

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Thematic Key Visual

Product Key Visual

POP Retail Item - Unit Display

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