Silk Road is where East meets West, and the major trade item was silk, but also its culture, such as religions, syncretic, philosophies and various technologies. Therefore, where people go to Hangzhou, they don’t just come to a city where is old and without its own characters, but this city has been adapted and evolved with different cultures over the past few decades and still be able to keep its own style and heritage in a way that makes Hangzhou the Paradise.
Creative Concept // Branding // Art Direction