With Shake Shack finally landing in Macau, we want to create the hype of how it affects the Macanese life, with a brand new American lifestyle that they can finally FEELIN’ THE SHACK!
I create a KV with a set of landmark in Macau and the Shack buddies. Showing how this new lifestyle is being immersed and adaptive into its Macanese culture.
Creative Concept // Art Direction // Key Visual // Illustration // Logo Design